FRÜH CONSULTING covers all needs concerning spine surgery and all related demands of surgeons, OR staff, specialized distributors and hospitals. Our motto is THE BACKBONE : OF SPINE.

This is the concept we continuously pursue. Our network connects experts worldwide. FRÜH CONSULTING takes and carries responsibility. We regard clients, business partners, and suppliers as our equals and always follow through on our high level of self-imposed criteria towards all business relations, thus living up to our values and principles – this is the backbone of our business, THE BACKBONE : OF SPINE.


Our backbone


We are independent and objective in analysis, consulting services, and project assessments.
Concerning tenders and the choice of suppliers, we follow an objective and transparent evaluation code, keeping ourselves neutral, and guaranteeing our clients an enduring service quality.


At the beginning of each project we define quantitative and qualitative goals with our clients, and measure progress on the basis of these goals. We communicate milestones, successes and difficulties we may encounter along the way openly and undisclosed.
It is of great importance for us that our work progress is transparent and comprehensible at all times.


It is our goal to ensure our clients an enduring competitive advantage. In order to guarantee this, without deriving conflicts of interest, we commit to not take on a client consultation concerning the same subject matter with a direct competitor of our client for up to two years after the project.


Our job does not end with analysis and strategy recommendation – it ends when we have jointly implemented aforesaid project successfully with our customers. We value our trusting and long-standing business relationships.
Nothing is more important in our business than loyal and enduring business relationships and a committed network.



Authentic, well connected and cross-cultural – Florian Früh brings important assets to a consultation.

  • Competent advisory skills and profound knowledge of the international spine market
  • An international network consisting of experts, key opinion leaders, clinical- and research facilities, MedTec manufacturers and medical education institutions within the spine market
  • Cross-cultural competence, and language skills acquired through schooling in Egypt and Germany, as well as studies and job-related residencies in Switzerland, France, and India

These three assets constitute Florian Früh’s outstanding profile. He is an authentic expert for business development, marketing and distribution, product procurement, product development and registration, as well as advanced training methods on the international spine market.

In addition, Florian Früh is the initiator of the professional spine forum “SPINE” and, as the founder and director of FRÜH CONSULTING, is also actively involved in following trade associations:



2016-to date 2016


  • Head of Productmanagement
2007-2014 2007

Spineart SA

  • Director operational marketing and continuous medical education
  • Positions in marketing and distribution
2002-2005 2002

B|Braun Aesculap AG & Co. KG
Tuttlingen, Germany

  • International product manager spine surgery
1999-2001 1999

Panama Werbeagentur GmbH
Stuttgart, Germany

  • Sales merchant for audio-visual media
2014-2016 2014

Stuttgart, Germany

  • Founder & CEO
2005-2007 2005

Abbott Spine
Bordeaux, France

  • International product manager minimally invasive spine surgery
2001 2001

New Delhi, Indien

  • Project manager for environmental and building technology
1998 - 1999 1998

i-clue interactive GmbH
Waiblingen, Germany

  • Trainee communications design & marketing