FRÜH CONSULTING advises manufacturing companies in the spine surgery market as well as specialized distributors and hospitals.
Our focus is business development, marketing and distribution, product procurement, product development and registration, as well as the implementation of advanced training programs on the international spine surgery market.
FRÜH CONSULTING offers all modules of successful market cultivation. After market analysis, and a successfully completed expert phase with your product, FRÜH CONSULTING supports you with the acquisition and selection of suitable international distribution partners.
Furthermore, we present your range of products to key opinion leaders on custom-tailored Roadshows, and selected trade fairs. During a specifically designed expert phase, and the following market introduction, FRÜH CONSULTING offers interim on-site field management, navigates marketing and retail activities, and documents all project developments. Support by a certified medical product advisor during first surgeries is also available.
All modules are specifically customized to the individual situation and needs of our client, and can be acquired separately or in successive phases. We plan, document and bill each module individually. This guarantees our clients complete project and cost control.
BUSINESS DEVELOPMENT : OVERVIEW.
Fast market assessment
Substantiated market research
Consultation with clinical experts
Exclusive and monitored market introduction of your product in a predefined market segment, with selected partners and key opinion leaders
Observation and result documentation during the expert phase
Development of a key opinion leader network and advisory boards for your product
On-site support during surgical interventions through a certified medical product consultant
Acquisition of distribution partners
Research and support with the choice of suitable distribution partners for your product range, in an existing international network
Support throughout negotiations with potential distribution partners
Support with pricing of your product on international markets
Training of distribution partners
Distributor support throughout market launch of your product
Presentation of your products on selected trade fairs, workshops and symposiums
Continuous support throughout marketing and distribution activities
MARKETING & DISTRIBUTION
Experience shows: innovation, quality and the price of a medical product is not all that matters on the international market. A successful product also requires professional marketing and distribution.
FRÜH CONSULTING develops innovative marketing and distribution strategies and supports clients from the first conceptual design, all the way up to realization. The results range from the development of international strategy concepts, and provision of centers of excellence for your product, up to product training courses, preparation of training materials, and the organization of clinical visits.
If your product will be accepted in the daily operating environment depends mostly on its users. For this reason FRÜH CONSULTING also organizes CME accredited Bioskills and specimen workshops in Europe, the Middle East and the U.S.A.
Marketing & Distribution : Overview.
Strategy, marketing, and distribution
Development of strategy, marketing, and distribution concepts
Execution and implementation of developed concepts
Management and control of marketing and distribution activities
Certified training courses and clinical visits
CME accredited Bioskills and specimen workshops
Clinical visits in centers of excellence
Organization and implementation of scientific symposiums and seminars
Modular training seminars for sales representatives
Organization and execution of patient informational events
Design of product brochures, surgery manuals, patient informational brochures etc.
3D graphics and product animations
3D product models and showcases
Surgery film material
FRÜH CONSULTING supports you with procurement of instruments and implants required for the enhancement of your product portfolio and helps you to establish these products on the international spine surgery market – cost efficient, innovative and in the highest quality.
We consistently follow and analyze the latest market developments, trends and product novelties in order to consolidate your position in an increasingly cost pressuring and competitive environment.
We evaluate suitable products in cooperation with clinical purchasing departments and key opinion leaders. We subsequently establish a smooth implementation of the products with specialized distribution partners and clinics through our management concept and secure logistics of the overall supply chain.
PRODUCT PROCUREMENT : Overview.
Market analysis according to predefined criteria
SWOT analysis of the major competitors
Manufacturer research according to predefined quality criteria
Evaluation of products regarding trend, price and quality criteria
Evaluation of products through key opinion leaders
Documented survey and review of products during initial application
Introduction of products at distributors and in clinics
Distributor and clinical support throughout the entire launch phase
Documentation an control of the introduction process according to specified criteria
Securing of the logistic overall supply for distributors and clinics
Support with analyzing, planning and optimizing the supply chain process
Support with the planning and optimization of stock requirement and consumption
PRODUCT DEVELOPMENT & REGISTRATION
From first drafting up to the marketable product with FRÜH CONSULTING: The first step is the evaluation of your project, regarding the current market situation.
In a second step, we bring your project to a ready-for-market product with the help of accredited and experienced project partners.
During this process, we prepare all documents required for product registration. During the assessment phase through clinical experts, we review your product concerning safety and efficiency, support and document all surgical interventions and successes of your product, and train surgeons, OR staff and your employees.
PRODUCT DEVELOPMENT & REGISTRATION : OVERVIEW.
Drafting and evaluation of concept, and current market situation
Compilation of product requirement specifications, and product information material
Patent research and product development with accredited and experienced partners in bioengineering
Project management for development of universal spine surgery systems
Support throughout development of testing concepts, testing plans, analysis and biomechanical concepts (forces, movement, momentum)
Support during completion of complex biomechanical tests e.g. in-vitro-movement analysis
Finite element studies
Documentation, and QM process management by accredited partners for CE and FDA registration
Support with product registration procedures
Support with sterility and cleaning validation procedures